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Reynolds American Inc. (RAI) Business Intelligence Report Specialist (MicroStrategy) in Winston Salem, North Carolina

Business Intelligence Report Specialist (MicroStrategy)

Date: Nov 20, 2020

Location: Winston Salem, NC, US

Company: British American Tobacco

Job Number: 31415

Reynolds American Incorporated is positively transforming the tobacco industry. We’re a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century.

When other companies talk about growth, they only talk about size. At Reynolds American, we focus on the growth of our people. We take pride in each other’s growth and well-being throughout our careers. We invest in your career and total well-being because we know our companies succeed when our people thrive.


Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Modoral Brands, Inc.; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; Reynolds Brands, Inc.; and Vuse Stores LLC. This position is with R.J. Reynolds Tobacco Company (2004) .

Here, you’ll have the opportunity to work on iconic brands and revolutionary products by collaborating with visionary, principled and passionate people every day.


The Marketing Insights & Intelligence - Business Intelligence Report Specialist (MicroStrategy) provides technical leadership to effectively design and implement reporting solutions to support corporate objectives. Provides value by applying understanding of Business Intelligence competencies to improve and enhance information delivery. Has established credibility and consistently, demonstrates analytical, influencing and presentation skills. Actively facilitates the development of self and mentoring of others, embracing the expectation of individual development, to improve competencies and enable achievement of departmental and functional objectives.

Differentiator: The role is responsible for developing and maintaining business performance reporting. The individual will serve as a project lead for future analytical tools and reporting evolution. This role will partner with key internal stakeholders in ongoing development of future views to the business as needs change over time.


  • Collaborate with business and technical teams to understand and gather requirements, design and implement reporting solutions to meet business needs, and troubleshoot report/data issues.

  • Design and develop high-impact dashboards, scorecards, and interactive reports in the company’s MicroStrategy environment.

  • Create solutions to export or link MicroStrategy outputs into Excel or PowerPoint in order create PowerPoint Deliverables.

  • Assist with training, developing, and coaching functional users to continuously improve their business intelligence skills.

  • Drive data quality of all marketing information assets:

  • Identify quality concerns

  • Work with other functions to address improvements

  • Maintain quality assurance standards as identified by Data Governance policies

  • Information scope:

  • Shipments to Retail (STR) and Shipments to Wholesale (STW)

  • Retail Scan Data (RSD) and Retail Off-take Data (Marlin)

  • Salesforce

  • Identify opportunities to streamline and/or automate processes utilizing tools and process improvements.

  • Identify and apply optimization and tuning of report query for improved performance.

  • Provide guidance and management of external vendors/contractors for ad-hoc reporting projects



  • BS/BA in Computer Science, Analytics or relevant field


  • 3 years of experience in MicroStrategy Business Intelligence, Microsoft Excel and PowerPoint

Special Skills/Attributes:

  • Demonstrates a positive, solution-oriented attitude.

  • Excellent communication skills, with specific expertise in developing/delivering compelling presentations.

  • Strong conceptual thinker, with ability to analyze and grasp an entire situation quickly from many perspectives and create well-reasoned strategies and solutions

  • Is future-oriented and can articulate visions of possibilities

  • Strong collaboration skills, with ability to influence and achieve consensus up, down and across the organization

  • Strong project management skills, with ability to manage competing priorities and multiple work streams

  • Decisive, with demonstrated ability to deal with ambiguity and shifting demands

Nice to Have Skills:

  • Programming experience in R, Python, or Robotic Process Automation (RPA)

Compensation/Targeted Bonus

  • Competitive Annual Salary

  • Targeted Annual Bonus

  • Relocation assistance available for those who qualify.

Benefit Summary

Our company offers very competitive benefit plans, including:

  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent

  • Comprehensive health- and welfare-benefits package

  • Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service

  • Company-paid sick and personal days, funeral leave and jury duty leave; Also Parental leave/Reduced Work Schedule

  • Confidential personal financial counseling service

  • On-site health clinics and fitness centers

  • A matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice

  • Health-care advocacy service

  • Volunteer service opportunities

  • Federal credit union membership through Allegacy Federal Credit Union

  • Extensive training opportunities

Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Our organization offers a level of challenge, responsibility and creativity for motivated employees that stands apart from the crowd.

We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to maximize the company's potential for successfully achieving its business objectives.

Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at TalentAcquisition@RJRT.com.

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Nearest Major Market: Salem

Nearest Secondary Market: Winston

Job Segment: Business Intelligence, Retail Sales, Computer Science, QA, Quality Assurance, Technology, Retail, Quality