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Reynolds American Inc. (RAI) Copywriter - Vuse in Winston Salem, North Carolina

Copywriter - Vuse

Date: Apr 6, 2021

Location: Winston Salem, NC, US

Company: British American Tobacco

Job Number: 32126

Reynolds American Incorporated is positively transforming the tobacco industry. We’re a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century.

When other companies talk about growth, they only talk about size. At Reynolds American, we focus on the growth of our people. We take pride in each other’s growth and well-being throughout our careers. We invest in your career and total well-being because we know our companies succeed when our people thrive.

ABOUT OUR ORGANIZATION:

Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Modoral Brands, Inc.; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; Reynolds Brands, Inc.; and Vuse Stores LLC. This position is with R.J. Reynolds Tobacco Company (2004) .

Here, you’ll have the opportunity to work on iconic brands and revolutionary products by collaborating with visionary, principled and passionate people every day.

Job Summary

We are seeking an exceptionally talented copywriter to work on the delivery of digital marketing campaigns for our innovative new category brands. This candidate will work closely with designers and art directors to concept and develop creative marketing and/or content campaigns across digital channels. You can translate business objectives and marketing strategies into compelling ideas and stories to drive engagement and conversion. You will help define and articulate the brand voice and bring it to life across multiple digital channels with the right message at the right time.

Key Responsibilities

  • Proven ability to create high impact digital ideas

  • Continuously strengthen the distinctive brand voice by conveying it at every digital touch point in the consumer journey

  • Develop integrated campaign copy for web, email, paid media and social

  • Partner with designers, art directors and UX/UI team to ensure layout and copy work harmoniously together

  • Create high impact/conversion eComm content

Requirements

  • A bachelor's degree.

  • 3+ years of professional experience in an agency or fast-paced marketing department

  • Experience working quickly and efficiently, and keeping pace in a fast-paced environment, you have a history of collaboration to deliver compelling creative messaging

  • Able to work on multiple jobs concurrently, meet deadlines and manages time on projects

  • An impressive writing portfolio that demonstrates quality conceptual thinking and engaging language reflective of a brand’s distinct voice/point-of-view

Compensation/Targeted Bonus

  • Competitive Annual Salary

  • Targeted Annual Bonus

  • Relocation assistance available for those who qualify.

Benefit Summary

Our company offers very competitive benefit plans, including:

  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent

  • Comprehensive health- and welfare-benefits package

  • Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service

  • Company-paid sick and personal days, funeral leave and jury duty leave; Also Parental leave/Reduced Work Schedule

  • Confidential personal financial counseling service

  • On-site health clinics and fitness centers

  • A matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice

  • Health-care advocacy service

  • Volunteer service opportunities

  • Federal credit union membership through Allegacy Federal Credit Union

  • Extensive training opportunities

Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Our organization offers a level of challenge, responsibility and creativity for motivated employees that stands apart from the crowd.

We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to maximize the company's potential for successfully achieving its business objectives.


Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at TalentAcquisition@RJRT.com.

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