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Reynolds American Director HRBP Marketing Brands/Consumer Experience in Winston Salem, North Carolina

Director HRBP Marketing Brands/Consumer Experience

Reynolds American is evolving at pace - truly like no other organization.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!



FUNCTION: Human Resources

LOCATION: Winston-Salem, NC, USA


Reports to

VP, HRBP - Marketing

Number of Direct Reports


Core Relationships

Internal – Marketing Leadership Team, Brands & Consumer Experience (CX) Leadership Teams, HR COE and Business Partner Teams; Finance Team

External -Global Marketing Brands & CX Leaders; Global Marketing HRBP Team

Geographic Scope

Regional - USA

Travel Required

N/A – less than 10%


  • Primary strategic partner to the Brands & Consumer Experience Teams in developing HR Strategies, needs assessments and resulting HR solutions.

  • Build relationships with business leaders to offer thought leadership on organizational and people related strategy and execution.

  • Understand dynamics and key business priorities for Brands & CX Teams, ensuring required capabilities, OD, and talent to deliver their strategies, and alignment to overall Marketing agenda.

  • Works hand in hand with business driving transformation through large scale OD and WoW changes, new capability talent sourcing and development.

  • Partners with Talent & OE to design and implement marketing specific talent management, employee engagement and retention strategies.

  • Designs and/or drives the talent and diversity strategy within marketing & coach leadership team(s) to successfully manage all people management processes.

  • Partners with learning & development colleagues and talent acquisition on strategies and initiatives in support of the organization’s workforce plan and talent strategy.

  • Partners with Finance as the primary contact on marketing headcount and structure reconciliation

  • Partners with Rewards to design and implement specific Rewards strategies.

  • Work with clients to implement and manage human resources processes, including:

  • Rewards

  • Organizational Design and Effectiveness

  • Talent management, development, recruitment and goal setting

  • Employee engagement strategies and plans

  • Diversity and Inclusion

  • Strategic workforce planning

  • Leadership coaching

  • Employee relations


  • Minimum of seven to ten years of experience in progressively responsible roles within human resources, including human resources business partner or “generalist” roles and/or transferable, relevant business experience. Previous experience with a marketing employee base or within a COE is a plus.

  • Bachelor’s degree or equivalent experience in human resources, Business Administration, or related field preferred

  • SHRM or HRCI certification preferred

  • Knowledgeable in groundbreaking business practices, trends and information; aware of reward and benefits strategies and innovative tactics being applied in the marketplace.

  • Demonstrated leadership and people management experience, with the ability to lead and develop individuals at all levels and with an array of abilities.

  • Solid project management skills with the ability to manage competing priorities.


  • Decisive, demonstrated ability to deal with ambiguity and shifting demands (most critical – will be used when advertising the role)

  • Strong collaboration and team-oriented approach with an ability to positively influence others across an organization at all levels.

  • Self-motivated, self-confident individual who is comfortable operating with minimal direction and who thrives in a vibrant environment as a leader influencing change and transformation.

  • Able to build credibility among senior management and peers to gain commitment and support for major initiatives while placing company’s interests first.

  • Excellent interpersonal and oral and written communication skills. Comfortable developing and delivering presentations applying data and insights.

  • Strong conceptual problem solver with an ability to analyze and grasp the broader picture.

  • Possesses an inquisitive nature.


At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

  • Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets

  • Great Place to Work Certified

  • Brands sold in over 200 markets, made in 44 factories in 42 countries

  • Newly established Tech Hubs building world-class capabilities for innovation in four strategic locations

  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner

  • Seal Award winner – one of 50 most sustainable companies


Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.

Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!


Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.

  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent

  • Company contributes an additional three percent to 401(k) whether employee participates or not

  • Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)

  • Health Savings Account start-up contribution for employees who elect the high deductible health plan

  • Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year

  • Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents

  • Company paid life insurance of 1x annual base pay ($50,000 minimum)

  • Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)

  • Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance

  • Tuition reimbursement and student loan support

  • Dependent Scholarship Programs

  • Free confidential personal financial counselling service

  • On-site health centers and 24/7 fitness centers at certain company locations

  • A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice

  • Health-care concierge service

  • Volunteer service opportunities

  • Extensive training opportunities

  • Company vehicle for eligible employees

  • Mobile phone allowance for eligible employees

  • Paid Leave:

  • Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)

  • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).

  • Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)

  • Paid Parental Leave + temporary reduced work schedule opportunity

  • Funeral Leave

  • Short-Term Disability Leave

  • Long-Term Disability Leave

  • Jury Duty Leave

  • Military Leave

  • Released Time for Children’s Education

  • Community Outreach Leave

  • Other paid leave benefits, as required by state or local law

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to employing a diverse workforce and valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc.and its affiliated companies is an Equal Opportunity/ Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other characteristic protected by applicable law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at TalentAcquisition@RJRT.com.