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Reynolds American Director Marketing Transformation & Technology in Winston Salem, North Carolina

Director Marketing Transformation & Technology

Reynolds American is evolving at a pace like no other organization.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be the change!

WE ARE LOOKING FOR A Director - Marketing Transformation & Technology


FUNCTION: Marketing, Growth Management

LOCATION: Winston-Salem, NC


The Director Marketing Transformation and Technology plays an integral role, working with the marketing team, to support and deliver the operational management of Marketing Transformation Program for Reynolds. In this role, you will collaborate with key collaborators, influence & advocate solutions, and drive key Marketing business and technology initiatives across the business.

Reports to

VP Reynolds Marketing Transformation Lead

Number of Direct Reports


Core Relationships

Internal –Marketing, DBS, Strategy & Transformation

External –3rd Party Agencies

Travel Required



  • Support the marketing function to effectively complete assigned strategic initiatives (SI’s)

  • Support the qualification and setup of work packages to lead & control initiatives and related results

  • Facilitate the marketing Design Reference Group (DRG) to realize business goals and align priorities.

  • Lead & maintain the Marketing Technology (Martech) roadmap with business partners and DBS. Ensure alignment of activities to planned budgets and business priorities.

  • Support targeted functional reviews that examine the people, process, tech & data ‘current state’ paradigm. Build on the findings to define the ‘future state’.

  • Drive and advocate innovation to ways of working to develop new capabilities and improve system performance.

  • Support the adoption of project management protocols for discovery, design, development, testing, implementation, and post implementation phases.


  • 5+ years in business / commercial roles with exposure to business & technology enablement initiatives, preferred CPG experience.

  • Solid project / program management skills, with the ability to lead complexity & challenging priorities across multiple workstreams.

  • Ability to conduct essential research to make sound and timely decisions in a fast-paced environment.

  • Experience in performing a diagnostic business review, assessing inputs and building response plans.

  • Proficient in technology prioritizing, assessment and implementation.

  • Diligent with strong written and verbal presentation skills; able to process and present complex information in simple and digestible formats.

  • Self-starter who works well independently & collaboratively as part of a cross-functional team.

  • Solution-oriented with strong interpersonal skills; dedication to influence both internal and external partners at various levels within an organization.

  • Expertise in developing/delivering compelling presentations.

  • Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, etc.)

  • Bachelor’s degree required.


  • Experience in consumer-packaged goods, especially tobacco, and/or other regulated industries, is strongly preferred.


At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

  • Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets

  • Great Place to Work Certified

  • Brands sold in over 200 markets, made in 44 factories in 42 countries

  • Newly established Tech Hubs building world-class capabilities for innovation in four strategic locations

  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner

  • Seal Award winner – one of 50 most sustainable companies


Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.

Collaboration, diversity and teamwork underpin everything we do here at Reynolds American.We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!


Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.

  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent

  • Company contributes an additional three percent to 401(k) whether employee participates or not

  • Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)

  • Health Savings Account start-up contribution for employees who elect the high deductible health plan

  • Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year

  • Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents

  • Company paid life insurance of 1x annual base pay ($50,000 minimum)

  • Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)

  • Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance

  • Tuition reimbursement and student loan support

  • Dependent Scholarship Programs

  • Free confidential personal financial counselling service

  • On-site health centers and 24/7 fitness centers at certain company locations

  • A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice

  • Health-care concierge service

  • Volunteer service opportunities

  • Extensive training opportunities

  • Company vehicle for eligible employees

  • Mobile phone allowance for eligible employees

  • Paid Leave:

  • Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)

  • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).

  • Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)

  • Paid Parental Leave + temporary reduced work schedule opportunity.

  • Funeral Leave

  • Short-Term Disability Leave

  • Long-Term Disability Leave

  • Jury Duty Leave

  • Military Leave

  • Released Time for Children’s Education

  • Community Outreach Leave

  • Other paid leave benefits, as required by state or local law

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to employing a diverse workforce and valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc.and its affiliated companies is an Equal Opportunity/ Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other characteristic protected by applicable law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at TalentAcquisition@RJRT.com.