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Reynolds American Inc. (RAI) Director RGM Strategy in Winston Salem, North Carolina

Director RGM Strategy

Date: Feb 10, 2021

Location: Winston Salem, NC, US

Company: British American Tobacco

Reynolds American is evolving at pace - truly like no other organization.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

WE ARE LOOKING FOR A Director RGM Strategy


FUNCTION: Marketing

LOCATION: Winston-Salem, NC


This role is part of Marketing - Brand Marketing (Combustibles)

The role is responsible for RGM strategies and initiatives that accelerate NTO growth, Gross Margin expansion, and Value/Volume share gains for Traditional Categories at Reynolds

Reports to: Senior Director RGM Strategy

Reporting Level: No Direct Reports

Geographic Scope: DRBU


  • Builds breakthrough RGM strategies and initiatives that accelerate NTO growth, Gross Margin expansion, and Value/Volume share gains for Traditional Categories at Reynolds

  • Develops a robust brand/portfolio strategy and price/pack architectures to reflect the organization’s changing requirements and a dynamic competitive landscape

  • Provide business and consumer-based pricing-related insights and perspective related to competitor activities, trends, and interactions between categories and across price segments

  • Maintain, augment and enhance the company’s existing price & share modeling efforts

  • Coordinate and implement a wide array of analytical approaches and modeling, demonstrating technological resources expansive of regression engines, machine learning, artificial intelligence, and scenario planning modules

  • Use datasets of shipments, pricing, retail offtake, and transaction-level data to develop critical business intelligence and insights, with a specific focus on the continued development and analytics related to Shipments, Retail Scan Data (RSD), and Shopper Card data

  • Collaborate with Brand/Consumer Marketing, MI&I, and Commercial Finance organization leaders to ensure an aligned Strategy and Annual Operating Plans with appropriate revenue, margin, and share objectives

  • In collaboration with the cross-functional steering committee, ensure RGM alignment with the parent company’s Global Revenue Sustainability program

  • Build RGM capabilities through a combination of internal and cross-functional team development


  • Do you have experience with market structures and price elasticities?

  • Have you built a Price/Pack Architecture? Single or Multi-year?


  • 5-8+ years of experience in pricing, promotion, sales analytics, finance, and/or category management

  • Experience in consumer goods strongly preferred

  • Large data set management experience including internal, scan, and shopper card

  • KPI/Scorecard development, deployment, and management

  • Strong ability to build trusting cross-functional partnerships

  • Successful experiences leading and developing others

  • BS/BA degree required; Master’s degree preferred


  • MicroStrategy experience

  • Tableau experience

Job Number: 33478

Reynolds American Incorporated is positively transforming the tobacco industry. We’re a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century.

When other companies talk about growth, they only talk about size. At Reynolds American, we focus on the growth of our people. We take pride in each other’s growth and well-being throughout our careers. We invest in your career and total well-being because we know our companies succeed when our people thrive.


Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Modoral Brands, Inc.; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; Reynolds Brands, Inc.; and Vuse Stores LLC. This position is with RAI Trade Marketing Services Company (2600) .

Here, you’ll have the opportunity to work on iconic brands and revolutionary products by collaborating with visionary, principled and passionate people every day.

Compensation/Targeted Bonus

  • Competitive Annual Salary

  • Targeted Annual Bonus

  • Relocation assistance available for those who qualify.

Benefit Summary

Our company offers very competitive benefit plans, including:

  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent

  • Comprehensive health- and welfare-benefits package

  • Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service

  • Company-paid sick and personal days, funeral leave and jury duty leave; Also Parental leave/Reduced Work Schedule

  • Confidential personal financial counseling service

  • On-site health clinics and fitness centers

  • A matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice

  • Health-care advocacy service

  • Volunteer service opportunities

  • Federal credit union membership through Allegacy Federal Credit Union

  • Extensive training opportunities

Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Our organization offers a level of challenge, responsibility and creativity for motivated employees that stands apart from the crowd.

We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to maximize the company's potential for successfully achieving its business objectives.

Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at TalentAcquisition@RJRT.com.

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