RJ Reynolds Tobacco Jobs

Mobile RJ Reynolds Logo

Job Information

Reynolds American Inc. (RAI) Director, Strategic Partnerships in Winston Salem, North Carolina

Director, Strategic Partnerships

Date: Jun 9, 2020

Location: Winston Salem, NC, US

Company: British American Tobacco

Job Number: 26320

Reynolds American Incorporated is positively transforming the tobacco industry. We’re a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century.

When other companies talk about growth, they only talk about size. At Reynolds American, we focus on the growth of our people. We take pride in each other’s growth and well-being throughout our careers. We invest in your career and total well-being because we know our companies succeed when our people thrive.

ABOUT OUR ORGANIZATION:

Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Niconovum USA, Inc.; Niconovum AB; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; and Reynolds Brands, Inc.. This position is with R.J. Reynolds Tobacco Company (2004) .

Here, you’ll have the opportunity to work on iconic brands and revolutionary products by collaborating with visionary, principled and passionate people every day.

We are looking for a dynamic, creative, and passionate individual to join our consumer marketing team as Director of Strategic Partnerships. You will be a part of an exciting opportunity to reimagine a new world of enjoyment for our Adult Consumers. Backed with experience and best-in-class industry capabilities, you will lead the development of strategic marketing partnerships for our company and broad portfolio of brands through a digital-first mindset. Strategic partnerships that cut across traditional & digital channels are important to our brand & business growth and help further augment our consumer experiences.

The successful candidate will develop a partnerships strategy (across many industries), manage the new partnerships pipeline, conducting partnership outreach, negotiating terms and agreements, and driving to execution. We are looking for a senior marketing professional who is a self-starter with a proven track record of success. The preferred candidate will enjoy managing and growing relationships with partners and is comfortable owning the full life cycle of partner projects from idea to execution.

The ideal candidate will be able to:

  • Create a pipeline and secure alliances with external media & content partners focusing on editorial strategy and content distribution plans

  • Through strategic partnerships, ensure connection between brand and consumer PR across all touchpoints, ensuring effective amplification on owned & earned platforms

  • Ideate and launch branded participation platforms (e.g. music & talent) and create communication strategies aligned to our target audience passion points aligned to the platform owners

  • Forge unique partnerships that drive creative content innovation, experiential & WOM initiatives

  • Lead the strategy, selection, and performance management (goal setting and tracking) to establish and nurture meaningful relationships with key partners

  • Activate deals by developing and launching innovative programs that advance exposure for our brands in a way that is also beneficial for the partners

  • Help to define the role of partners within our marketing strategies and develop & implement programs with our partners, including media (across traditional & digital channels) and influencer plans as key components

  • Guide partners on optimal product integrations, partnering with brand teams on execution

  • Provide leadership by collaborating with a broad, cross-functional team of peers (Brand Marketing, Marketing Finance, Marketing Research, Trade Marketing, Marketing Operations, R&D, Legal, & External Relations)

Education:

  • Bachelors Degree Required; MBA / Masters degree preferred

Knowledge/Experience:

  • No less than 8 years professional experience

  • Experience managing brand partnerships, product integrations, and content strategies

  • Demonstrated track record of high personal and team performance

  • Record of developing self and others

Special Skills/Attributes:

  • Expertise in digital media, influencer marketing and developing high impact brand partnerships

  • Superiorunderstanding of brand and consumer values

  • Extremely resourceful and highly results oriented

  • Proven strategy development, planning, and analytical skills

  • Creative thinker with an open mind to learn and explore new areas and opportunities

  • Ability to deal with ambiguity while progressing to achieve key milestones

  • Excellent leadership and influencing skills

  • Demonstrated vision and ability to understand broader business scope

Job Title This Position Reports to:

  • Sr. Director – Integrated Marketing, Sponsorships & Strategic Partnerships

Compensation/Targeted Bonus

  • Competitive Annual Salary

  • Targeted Annual Bonus

Our company offers very competitive compensation and benefit plans, including:

  • Generous annual bonus program for all employees

  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent

  • Comprehensive health- and welfare-benefits package

  • Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service

  • Company-paid sick and personal days, funeral leave and jury duty leave

  • Education initiative plans

Compensation/Targeted Bonus

  • Competitive Annual Salary

  • Targeted Annual Bonus

  • Relocation assistance available for those who qualify.

Benefit Summary

Our company offers very competitive benefit plans, including:

  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent

  • Comprehensive health- and welfare-benefits package

  • Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service

  • Company-paid sick and personal days, funeral leave and jury duty leave

  • Confidential personal financial counseling service

  • On-site health clinics and fitness centers

  • A matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice

  • Health-care advocacy service

  • Volunteer service opportunities

  • Federal credit union membership through Allegacy Federal Credit Union

  • Extensive training opportunities

Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Our organization offers a level of challenge, responsibility and creativity for motivated employees that stands apart from the crowd.

We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to maximize the company's potential for successfully achieving its business objectives.


Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at TalentAcquisition@RJRT.com.

California Privacy Notice at https://raisc.sharefile.com/d-sfa52ad4e1ab4a57a

Nearest Major Market: Salem

Nearest Secondary Market: Winston

Job Segment: Manager, Market Research, Performance Management, Management, Strategy, Research, Marketing, Human Resources

DirectEmployers