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Reynolds American Inc. (RAI) Lead Brand Manager in Winston Salem, North Carolina

Lead Brand Manager

Date:Jun 27, 2019

Location:Winston Salem, NC, US

Company:RAI

PRINCIPAL DUTIES AND RESPONSIBILITIES

(* Essential Functions)

  • Collaborate with brand and agency partners to determine objectives, strategies and tactical plans

  • Assist in the development and ongoing evolution of brand equity programs and creative platforms

  • Lead the execution of brand plans, in support of brand goals and within brand guidelines

  • CRM: Manage the one-to-one consumer relationship marketing plan and contribute to development of multi-channel consumer experience journeys

  • Develop online and direct mail marketing campaigns to drive adult tobacco consumer brand awareness and foster loyalty and advocacy

  • Execute planned marketing tactics to drive the desired experience with adult tobacco consumers

  • Integrate digital capabilities and drive adoption of mobile programs and apps

  • Develop tactical campaign plans, including metrics and key performance indicators

  • Manage the collection, synthesis and analysis digital and offline performance tracking data and key performance indicators

  • Provide insights and recommendations based on learning to drive greater business impact

  • Develop and actively manage budgets for marketing activities

  • Ensure compliance with RJRT legal, corporate, industry guidelines and marketing standards.

EDUCATION REQUIREMENTS AND BENEFITS

Education:

  • Bachelor’s Degree required - marketing specialization or related field a plus

  • 1-3+ years relevant corporate marketing experience

  • Experience/Exposure to Consumer Packaging Goods category is a plus

Knowledge & Experience:

  • Prior experience in consumer marketing a plus

  • CRM, B2C direct marketing or e-commerce experience a strong plus

  • Demonstrated experience and understanding of CRM, business management, program development, trade and consumer insights/research, brand strategy and communication.

  • Demonstrated experience in motivating people, strong communication/interpersonal skills, thinking/operating strategically, sound decision-making, and an appreciation of functions other than Marketing

Work Location:

  • Winston Salem NC

Nearest Major Market:Winston-Salem

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