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Reynolds American Inc. (RAI) Lead Finance Manager - ECommerce in Winston Salem, North Carolina

Lead Finance Manager - ECommerce

Reynolds American is evolving at pace - truly like no other organization.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

WE ARE LOOKING FOR A Lead Finance Manager - ECommerce



LOCATION: Winston Salem, NC


This role is part of Corporate Finance

As the Lead Finance Manager – eComm, you will work to define the future of one of Reynolds’ key strategic growth areas. An entrepreneurial spirit will be key for day-to-day support of financial and strategic planning processes and will shine through the development of business cases for the introduction of new benefits, partnerships, and other initiatives. In this highly visible role, the Lead Finance Manager will work within a cross-functional team to bring energy, innovation, and creativity to drive the growth of this channel. This position plays an integral role in the Reynolds’ Commercial Finance team and offers tremendous growth opportunity.

Reports to: Director of Commercial Finance - eComm

Reporting Level: No Direct Reports

Geographic Scope: Local


  • Support the management of the eComm P&L by ensuring the monthly forecasting and closing processes are completed accurately and timely; budget variances must be clearly identified and articulated.

  • Develop and sustain strong business partnerships across various functions (Consumer Marketing, Strategy & Planning, Operations, Finance, IDT, Procurement).

  • Support/own the development of financial modelling and provide scenario analyses to drive commercial business decisions (must be able to operate effectively under pressure and in an ambiguous environment).

  • Develop pricing and promotion recommendations and related performance tracking.

  • Support and continuously refine a robust reporting package and KPIs to advise the ongoing management of the eComm business.

  • Contribute to Monthly Brand Reviews by developing value-added financial insights.

  • Responsible for performance and documentation of various internal controls.

  • Provide leadership and coordination to drive continuous group/improvement in execution; and

  • Support and lead special projects as needed.


  • 1-2 years minimum previous experience supporting eComm in finance capacity

  • 5+ years of experience in Financial Analysis or closely related field

  • Strong financial modelling skillset and ability to assess investment decisions

  • Framework-driven and logic-based reasoning

  • Demonstrated commercial acumen and consumer-centric attitude with capacity for innovation

  • Ability to perform under pressure, navigate ambiguity, and challenge the status quo

  • High proficiency (or mastery preferred) in knowledge of Microsoft Office including Excel and PowerPoint

  • Excellent oral, written, and interpersonal communication skills

  • High sense of urgency, work ethic, and flexibility

  • Ability to work under minimal supervision; must be a self-starter

  • Bachelor’s degree in Accounting, Finance, Business Administration, or related area


  • MBA, CPA or MAcc

  • Analytics experience


  • Competitive annual salary

  • Targeted Annual Bonus


We offer very competitive compensation and benefit plans, including:

  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent

  • Comprehensive health- and welfare-benefits package

  • Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service

  • Company-paid sick and personal days, funeral leave and jury duty leave; Also Parental leave/Reduced Work Schedule

  • Confidential personal financial counselling service

  • On-site health clinics and fitness centers

  • A matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice

  • Health-care advocacy service

  • Volunteer service opportunities

  • Federal credit union membership through Allegacy Federal Credit Union

  • Extensive training opportunities

Our organization offers a level of challenge, responsibility and creativity for motivated employees that welcome opportunities for growth. We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at reynoldsamerican_recruitment@bat.com .

About our organization:

Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Modoral Brands Inc.; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; Reynolds Brands, Inc.; Vuse Stores LLC; Kentucky BioProcessing, Inc.; RAI Services Company and Reynolds Marketing Services Company. This position is with RAI Services Company. Job Number: 40104


At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

• Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets

• Reynolds American certified as Great Place to Work

• Brands sold in over 200 markets, made in 44 factories in 42 countries

• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations

• Diversity leader in the Financial Times and International Women’s Day Best Practice winner

• Seal Award winner – one of 50 most sustainable companies


Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.

Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

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