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Reynolds American Lead Manager Program Support Tracking in Winston Salem, North Carolina

Lead Manager Program Support Tracking

Reynolds American is evolving at a pace like no other organization.

To achieve the ambition we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be the change!

WE ARE LOOKING FOR A Lead Manager - Program Support Tracking


GRADE: Junior Level

JOB TITLE: Lead Manager Program Support Tracking

FUNCTION: Marketing

SUB FUNCTION: Marketing – Trade Marketing Development

CITY & COUNTRY: Winston-Salem USA


What are the key objectives and expectations from this role?

The Lead Manager Program Support Tracking is responsible for supporting the delivery of existing programs, development of new programs and the coordination of program payments for Field Trade Marketing and customers across traditional retail and alternative channels. Workstreams include analysing program performance data to uncover operational insights, coordinating new program systems setup, developing program communications, resources and tools to support the field, seeking efficiencies within Trade payment systems, and handling customer program and payment inquiries.

This position requires extensive knowledge of industry trends, a strong understanding of Reynolds Marketing Services Company (RMSC) strategic plans/initiatives across all channels and competitive activity. A thorough understanding of retail contracts, pricing programs and Field Trade Marketing operations is required. Ideal candidates will possess strong relationship management capabilities to optimally communicate at all levels within the organization and with customers.

What is the direct impact of this role on the team or organization?

The Lead Manager Program Support Tracking has responsibility for ensuring operational excellence of go to market plans for current and future retail programs and the execution of resources and tools to improve effectiveness.

Reports to

Senior Manager Retail Programs

Number of Direct Reports


Core Relationships

Internal –DBS, Finance, Growth Management, Field Sales

External – 3rd Party Vendors

Geographic Scope


Travel Required



  • Analyses program performance data to provide insights into operational opportunities to support Field Trade Marketing execution of current retail programs.

  • Supports the conceptualisation, strategy and development of new retail contracts and programs in collaboration with Growth Management and Trade Marketing

  • Ensures retail program delivery through owning the setup of program components in Salesforce, building resources/tools to support field sell in and supporting ongoing Trade communications

  • Liaison of programs and Salesforce/eVIP teams for field and customers to resolve inquiries in collaboration with DBS collaborators.

  • Coordinate with internal collaborators on payment improvement processes and alignment with GBS.

  • Raise customer issue resolutions with internal and external partners.

  • Coordinate with internal and external collaborators for payment system testing and reporting approvals.

  • Demonstrates optimism, a winning attitude, drives high quality output. Total ownership of all workstreams regarding discernment and enhancing commercial results. Full accountability and formation of strategy and the ability to be nimbforward-thinking pivot when needed.

  • Build a cross-functional network comprised of key stakeholder’s integral to Trade Marketing operations and leverage as needed in support of department goals.



Experience Required

  • Established ability to work independently and with a cross-functional team

  • Demonstrated ability to build collaborative working relationships

  • Has committed to personal and professional development

  • Proficient with MS Office applications

  • Field Trade Marketing experience preferred (use of eVIP/Salesforce and customer/field sales interaction)

  • Solution-oriented withstrong interpersonal skills

Technical / Functional / Leadership Skills Required

  • Proficiency and interest in contracts and programs

  • Ability to communicate with and engage cross-functional areas

  • Possesses a high level of results orientation and attention to detail

  • Effective influencing and persuasive skills

  • Conflict management/problem solving for mutually beneficial results

  • Highly effective oral, written, and listening communications skills delivered in a manner appropriate to the needs of the audience

  • Strong analytical and problem-solving skills

  • Ability to multi-task multiple projects and activities and adjust to a changing environment

Education / Qualifications / Certifications Required

  • Bachelor’s degree required or relevant experience


  • Previous experience in a Trade Marketing role (use of eVIP/Salesforce and customer/field sales interaction)


At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

  • Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets

  • Great Place to Work Certified

  • Brands sold in over 200 markets, made in 44 factories in 42 countries

  • Newly established Tech Hubs building world-class capabilities for innovation in four strategic locations

  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner

  • Seal Award winner – one of 50 most sustainable companies


Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.

Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!


Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.

  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent

  • Company contributes an additional three percent to 401(k) whether employee participates or not

  • Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)

  • Health Savings Account start-up contribution for employees who elect the high deductible health plan

  • Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year

  • Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents

  • Company paid life insurance of 1x annual base pay ($50,000 minimum)

  • Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)

  • Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance

  • Tuition reimbursement and student loan support

  • Dependent Scholarship Programs

  • Free confidential personal financial counselling service

  • On-site health centers and 24/7 fitness centers at certain company locations

  • A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice

  • Health-care concierge service

  • Volunteer service opportunities

  • Extensive training opportunities

  • Company vehicle for eligible employees

  • Mobile phone allowance for eligible employees

  • Paid Leave:

  • Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)

  • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).

  • Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)

  • Paid Parental Leave + temporary reduced work schedule opportunity

  • Funeral Leave

  • Short-Term Disability Leave

  • Long-Term Disability Leave

  • Jury Duty Leave

  • Military Leave

  • Released Time for Children’s Education

  • Community Outreach Leave

  • Other paid leave benefits, as required by state or local law

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to employing a diverse workforce and valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc.and its affiliated companies is an Equal Opportunity/ Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other characteristic protected by applicable law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at TalentAcquisition@RJRT.com.