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Reynolds American Inc. (RAI) Manager Consumer Marketing - Campaign Design in Winston Salem, North Carolina

Manager Consumer Marketing - Campaign Design

Date:May 17, 2019

Location:Winston Salem, NC, US


Reynolds American Incorporated is positively transforming the tobacco industry. We’re a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century.

When other companies talk about growth, they only talk about size. At RAI, we focus on the growth of our people. We take pride in each other’s growth and well-being throughout our careers. We invest in your career and total well-being because we know our companies succeed when our people thrive.

At the RAI companies you’ll have the opportunity to work on iconic brands and revolutionary products by collaborating with visionary, principled and passionate people every day.

Consumer Marketing- ADobe Campaign Speicalist


  • Work alongside the Senior Adobe Campaign Architect/Operations Manager in implementing multi-channel campaigns focused on Adult Tobacco Users

  • Understand consumer brand journeys and current operation support/development efforts and suggest future campaign enhancements

  • Build, execute and deliver Work Order builds in approved Adobe templates

  • Build accurate audience data for assigned campaigns using marketing automation

  • Engage regularly with Experience Planners to plan for sufficient capacity and support for new promotions

  • Research info inquiries and requests regarding audience size and customer segments

  • Review Work Order technical specs and ensure completeness in support of campaign operations

  • Build rules-based multi-step email campaigns

  • Ensure proper HTML presentation for all form factors and the quality of all outbound campaigns

  • Set up Campaign workflows with single or multiple data sources

  • Ensure that project goals are met and adhere to approved timelines and budgets

  • Proactively share wins and lessons learned to improve departmental and marketing competency

  • Ensure compliance with RJRT Legal and Regulatory guidelines



Minimum BS in business related field, or relevant experience

Required Skills/Experience:

  • 2-3 years’ experience with Adobe Campaign

  • 3-5 years’ experience in CRM or Campaign Marketing

  • Basic understanding of marketing automation and campaign building principles, including workflows and planning

  • Outstanding project management skills with proven experience managing end-to-end projects including managing budget, timelines/milestones, multiple partners and deliverables

  • Demonstrated ability to manage simultaneous projects in a fast-paced environment

  • Must be able to work independently and collaboratively (team oriented) with an enthusiastic attitude

  • Strong interpersonal, communication and influencing skills

Preferred Skills/Experience:

  • Proficient in other Adobe Marketing Cloud Solutions (Adobe Analytics, Target, Audience Manager, and/or AEM)

  • Experience with other marketing automation tools Dynamic 365, Oracle Eloqua, Salesforce Marketing Cloud, ExactTarget, Marketo, etc…

  • The right mix of experience in Marketing and Technology is highly desirable


Compensation/Targeted Bonus

  • Competitive Annual Salary

  • Targeted Annual Bonus

  • Relocation assistance available for those who qualify.

Benefit Summary

Our company offers very competitive compensation and benefit plans, including:

  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent

  • Comprehensive health- and welfare-benefits package

  • Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service

  • Company-paid sick and personal days, funeral leave and jury duty leave

  • Confidential personal financial counseling service

  • On-site health clinics and fitness centers

  • A matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice

  • Health-care advocacy service

  • Volunteer service opportunities

  • Federal credit union membership through Allegacy Federal Credit Union

  • Extensive training opportunities


Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Niconovum USA, Inc.; Niconovum AB; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; and Reynolds Brands, Inc..

Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Our organization offers a level of challenge, responsibility and creativity for motivated employees that stands apart from the crowd.

We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to maximize the company's potential for successfully achieving its business objectives.

Onlyapplicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly.

Email: TalentAcquisition@RJRT.com

Nearest Major Market:Winston-Salem

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