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Reynolds American Manager Trade Communication and Engagement in Winston Salem, North Carolina

Manager Trade Communication and Engagement

Reynolds American is evolving at pace - truly like no other organization.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!



FUNCTION: Marketing

LOCATION: Winston-Salem, NC


Reports to

Senior Manager – Trade Communications

Number of Direct Reports


Travel Required


Core Relationships

Internal – Field Trade, TMD, HR, LEX, Copy Services


  • Manage & publish site content across engageVIP for all internal and external stakeholders and support the execution of field communications activities.

  • Execute delivery of FDA Communications.

  • Responsible for timely & accurate execution of communication vehicles to support Trade Marketing across a broad customer network.

  • Working with Senior Manager Trade Marketing Communication, ensure all RMSC field communications are approved, published, and archived per company and Trade Comms team SOPs.

  • Provide direction and support for Senior Manager Trade Marketing Communications for document/records management for all Trade Communications archives (Open Text).

  • Educate internal stakeholders and employees in other functions on Trade Comms policies & practices.

  • Manage 3rd party activities to include mass email vendor (Salesforce) and logistics (production, printing, packing, distribution) of field (non-POS) selling materials – i.e., brochures, tear pads, selling kits, etc., in support of RMSC commercial objectives.

  • Perform ad hoc requests for information needed from other functions.

  • Provide support on Trade Communications & Engagement projects to include, but not limited to, the annual engagement plan, Trade Marketing Senior team meetings, marketing campaigns, etc.


Experience Required

  • High level of integrity/confidentiality/ability to handle sensitive information.

  • Sound written and verbal communication skills.

  • Solid understanding of all field roles, customer types, and Trade Marketing activities.

  • Understanding of Trade Marketing Development teams and responsibilities.

  • Ability to organize, prioritize, and manage multiple projects/activities simultaneously.

  • Proficiency in Microsoft Applications (Word, Excel, Power Point, etc.).

  • Strong collaborative/teamwork skills.

Technical / Functional / Leadership Skills Required

  • Working knowledge of home office structure, functions, and key personnel.

  • Cross functional collaboration.

  • Ability to effectively communicate/resolve issues with field and home office personnel.

  • Working knowledge of corporate functions including HR policies/procedures.

  • Results oriented.

  • Conflict management and problem solving for mutually beneficial results.

Education / Qualifications / Certifications Required

  • Bachelor’s degree in marketing, communications, or relevant experience required.


At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

  • Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets

  • Great Place to Work Certified

  • Brands sold in over 200 markets, made in 44 factories in 42 countries

  • Newly established Tech Hubs building world-class capabilities for innovation in four strategic locations

  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner

  • Seal Award winner – one of 50 most sustainable companies


Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.

Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!


Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.

  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent

  • Company contributes an additional three percent to 401(k) whether employee participates or not

  • Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)

  • Health Savings Account start-up contribution for employees who elect the high deductible health plan

  • Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year

  • Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents

  • Company paid life insurance of 1x annual base pay ($50,000 minimum)

  • Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)

  • Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance

  • Tuition reimbursement and student loan support

  • Dependent Scholarship Programs

  • Free confidential personal financial counselling service

  • On-site health centers and 24/7 fitness centers at certain company locations

  • A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice

  • Health-care concierge service

  • Volunteer service opportunities

  • Extensive training opportunities

  • Company vehicle for eligible employees

  • Mobile phone allowance for eligible employees

  • Paid Leave:

  • Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)

  • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).

  • Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)

  • Paid Parental Leave + temporary reduced work schedule opportunity

  • Funeral Leave

  • Short-Term Disability Leave

  • Long-Term Disability Leave

  • Jury Duty Leave

  • Military Leave

  • Released Time for Children’s Education

  • Community Outreach Leave

  • Other paid leave benefits, as required by state or local law

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to employing a diverse workforce and valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc.and its affiliated companies is an Equal Opportunity/ Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other characteristic protected by applicable law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at TalentAcquisition@RJRT.com.