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Reynolds American Inc. (RAI) Senior Director, Finance - Digital Marketing & Customer Activation in Winston Salem, North Carolina

Senior Director, Finance - Digital Marketing & Customer Activation

Date: Jul 17, 2020

Location: Winston Salem, NC, US

Company: British American Tobacco

Job Number: 27272

Reynolds American Incorporated is positively transforming the tobacco industry. We’re a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century.

When other companies talk about growth, they only talk about size. At Reynolds American, we focus on the growth of our people. We take pride in each other’s growth and well-being throughout our careers. We invest in your career and total well-being because we know our companies succeed when our people thrive.


Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Niconovum USA, Inc.; Niconovum AB; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; and Reynolds Brands, Inc.. This position is with RAI Services Company (2200).

Here, you’ll have the opportunity to work on iconic brands and revolutionary products by collaborating with visionary, principled and passionate people every day.

Senior Director Finance, Digital Marketing & Customer Activation

Job Summary:

As a key member of the Commercial Finance team and Digital Marketing & Customer Activation Leadership Team, this position plays a key role in collaborating with the Activation team in shaping and driving digital strategy and delivery, E-Commerce, Alternate Channel, Retail Transformation and Consumer Experiences. In addition, the incumbent will focus on the professional development of his/her team. This role will report directly to Senior Vice President of Commercial Finance.

Principal Duties & Responsibilities:

  • Partner with multiple senior stakeholders and provide strategic and financial guidance to the Activation team

  • Presents and communicate to senior stakeholders the forecasts, performance and potential risks/opportunities of financial performance

  • Provide leadership and coordination to drive continuous improvement in processes and efficiency within the commercial finance team

  • Define the financial strategy and roadmap for eCommerce and Alternate Channels.

  • Support the development and implementation of the next generation of digital consumer and customer engagement technologies to evolve eCommerce as a core capability within the US

  • Strategic focus on analytics capabilities and predictive models that improve eCommerce ROI

  • Manage demand planning, prioritization and delivery of new technologies to support Activation

  • Identify opportunities for increased operational and business efficiencies and innovation

  • Facilitates integration, communication and prioritization across multiple Activation projects and stakeholders

  • Establish and maintain strategic relationships within the US, Globe House and other markets to share best practices

  • Leadership of a high performing team by providing the framework to allow the talent to excel

  • Management of diverse stakeholders and expectations across all functions and geographies.

  • Driving ad-hoc projects as required

Job Requirements:

Required Education & Experience:

Bachelors Degree in Accounting, Finance, Business Administration, or related area

15 years of experience in Accounting, Financial Analysis, or relevant area including at least 5 years of working at at a senior management/executive level

CPA, MBA, MAC or international equivalent

Experience within or supporting digital/commercial activation

Required Skills:

  • Strong business acumen. Understand market dynamics and demand patterns

  • Excellent analytical skills and the ability to articulate financial strategy, results, and forecasts

  • Big picture thinker and creative problem solver, able to thrive strategically and tactically in a high-energy, fast-paced environment while overseeing multiple concurrent projects

  • Demonstrate strategic and innovative thinking with strong influencing and leadership skills

  • Excellent oral, written, and interpersonal communication skills

  • Ability to tailor communication relative to the style and needs of others

  • Delegates tasks and provides clear and appropriate expectations

  • Ability to work under minimal supervision; must be a self-starter

  • Must demonstrate financial responsibility and reliability

  • Ability to challenge the status quo as necessary

  • Strong track record of leading and developing others

  • High proficiency in PC skills and detailed knowledge of Microsoft Office including Excel and PowerPoint

Compensation/Targeted Bonus

  • Competitive Annual Salary

  • Targeted Annual Bonus

  • Relocation assistance available for those who qualify.

Benefit Summary

Our company offers very competitive benefit plans, including:

  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent

  • Comprehensive health- and welfare-benefits package

  • Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service

  • Company-paid sick and personal days, funeral leave and jury duty leave

  • Confidential personal financial counseling service

  • On-site health clinics and fitness centers

  • A matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice

  • Health-care advocacy service

  • Volunteer service opportunities

  • Federal credit union membership through Allegacy Federal Credit Union

  • Extensive training opportunities

Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Our organization offers a level of challenge, responsibility and creativity for motivated employees that stands apart from the crowd.

We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to maximize the company's potential for successfully achieving its business objectives.

Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at TalentAcquisition@RJRT.com.

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Nearest Major Market: Salem

Nearest Secondary Market: Winston

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