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Reynolds American Senior Manager - AEM and Adobe Analytics Platforms in Winston Salem, North Carolina

Senior Manager - AEM and Adobe Analytics Platforms

Reynolds American is evolving at pace - truly like no other organization.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

WE ARE LOOKING FOR A Senior Manager – AEM & Adobe Analytics Platforms

SENIORITY LEVEL: Mid-senior level

FUNCTION: Marketing – Consumer Experience

LOCATION: Winston-Salem, NC


Consumer Experience is seeking a dynamic and passionate leader to join the Digital AEM and Analytics Operations team responsible for the development of websites, communication and partnerships that enable the Company’s sophisticated data-driven investment strategies. As a key member of an exciting and fast-paced group, this role requires a high degree of expertise in the AEM development space with the ability to help set standards, establish guidelines and best practices, as well as provide technical consultation and development leadership to AEM Development and Adobe Analytics operations. The ideal candidate must have experience developing AEM web applications, reusable components, assets, and integration with Adobe suite of products and services. This candidate will work with diverse business partners and must have the ability to juggle concurrent development efforts. As a manager of the AEM / Analytical space, this candidate will have a key role in designing, building, testing, deploying and contributing to the standards of AEM / Analytics applications.

Reports to

Director, Campaign Operation

Number of Direct Reports


Core Relationships

Internal –Internal Commercial Business units including, but not limited to Brand Marketing, Consumer Experience, Finance, Legal and DBS

External – Third Party providers, Vendors, Software and Service Providers

Geographic Scope


Travel Required



  • Lead a team of AEM / Analytics managers and agency resources, deploying campaigns for 12+ brands.

  • Act as a stakeholder of the consumer database of over 9 million active consumers.

  • Serve as an expert and team lead in the use of AEM and Adobe Analytics products and the methods by which it can be used to effectively optimize digital business.

  • Knowledgeable of the Technology solutions in support of customer journey building operations primarily using AEM, Adobe Target, including integration with Campaign V8 and AEP.

  • Own creation/ design communication strategy and oversee production process for AEM, Analytics and Target deployments.

  • Optimize performance through A/B testing, personalization, creative, and dynamic content management.

  • Provide hands-on building and implementation of AEM/ Analytics set up, validation, execution, testing and delivery utilizing dynamic content and database integration.

  • Define technical and creative requirements for AEM Ops / Analytics

  • Partner with the database team and other internal teams to leverage relevant data and contribute to content production to ensure seamless deployment.

  • Monitor internal testing results and industry best practices.

  • Integrate learnings to ensure optimal results, improve AEM campaign experience and compliance around permission-based marketing.

  • Troubleshoot any errors / outages that occur with the AEM and Adobe Analytics platforms.


  • Bachelor’s degree required, Business or Marketing or equivalent experience. 

  • 5+ years of regulated industry experience

  • 5+ years of Digital Marketing experience

  • Strong communication, collaboration, credibility, and influencing skills.

  • 2-3+ years’ experience in the Adobe Experience Manager and Adobe Analytics

  • Adobe Certified Expert certification

  • Detail-oriented with the ability to prioritize across many internal and Business projects. 

  • Experience in delivering Adobe Experience Manager sites with integration to other Adobe Marketing Cloud products like Adobe Analytics, Adobe Target, and Adobe Campaign.

  • Experience with designing solution for responsive web sites and best practices in multi-channel environments.

  • Experience in working with different business stakeholders at all levels of the company and influence the technical decision for implementations.

  • Strong experience and familiarity in Agile and Waterfall methodologies

  • Self-motivated, ability to work independently and investigate improvements to processes.

  • Experience in working with multicultural teams at different levels in the organization.

  • Proven experience in owning a platform and proactively driving towards excellence.


  • MBA


At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

  • Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets

  • Reynolds American certified as Great Place to Work

  • Brands sold in over 200 markets, made in 44 factories in 42 countries.

  • Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations.

  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner

  • Seal Award winner – one of 50 most sustainable companies


Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.

Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!


Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.

  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent

  • Company contributes an additional three percent to 401(k) whether employee participates or not

  • Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)

  • Health Savings Account start-up contribution for employees who elect the high deductible health plan

  • Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year

  • Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents

  • Company paid life insurance of 1x annual base pay ($50,000 minimum)

  • Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)

  • Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance

  • Tuition reimbursement and student loan support

  • Dependent Scholarship Programs

  • Free confidential personal financial counselling service

  • On-site health centers and 24/7 fitness centers at certain company locations

  • A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice

  • Health-care concierge service

  • Volunteer service opportunities

  • Extensive training opportunities

  • Company vehicle for eligible employees

  • Mobile phone allowance for eligible employees

  • Paid Leave:

  • Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)

  • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).

  • Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)

  • Paid Parental Leave + temporary reduced work schedule opportunity

  • Funeral Leave

  • Short-Term Disability Leave

  • Long-Term Disability Leave

  • Jury Duty Leave

  • Military Leave

  • Released Time for Children’s Education

  • Community Outreach Leave

  • Other paid leave benefits, as required by state or local law

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to employing a diverse workforce and valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc.and its affiliated companies is an Equal Opportunity/ Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other characteristic protected by applicable law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at TalentAcquisition@RJRT.com.