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Reynolds American Senior Manager Brand Marketing - Camel in Winston Salem, North Carolina

Senior Manager Brand Marketing - Camel

Reynolds American is evolving at a pace like no other organization.

To achieve the ambition we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be the change!

WE ARE LOOKING FOR A Senior Manager Brand Marketing - Camel


FUNCTION: Marketing - Brands

LOCATION: Winston-Salem, NC


We are looking for a dynamic, creative, and passionate brand leader who possesses strong commercial acumen and brand equity experience to join our marketing team. The Senior Brand Manager for Camel is a strategic role for Reynolds American (RAI) that works to ensure that the brand ethos and commercial objectives are met. This role will be responsible for leading and executing a defined portion of the Camel brand product portfolio and marketing strategy to build the profile, image, awareness, accessibility, and credibility of Camel, resulting in increased trial, consumption and loyalty with Adult Tobacco Consumers (ATCs). The Sr. Brand Manager must garner and leverage US ATC insights to build the consumer base, intensify consumption and drive share to accelerate brand growth. This role also requires a high level of engagement and collaboration with cross-functional teams and external partners on go-to-market strategies, to ensure net sales and margin targets.

Reports to

Director Brand Marketing - Camel

Number of Direct Reports


Core Relationships

Internal – Digital Marketing and Activation, Connection Planning, Finance, Revenue Growth Management, Trade Marketing, Operations, R&D, Legal, & External Relations

External – Third Party Agencies

Geographic Scope

Local (DRBU)

Travel Required

10% - 25%


  • Develop and execute the brand marketing strategy for which the role is responsible

  • Drive and deliver all brand commercial objectives

  • Assist in the development and ongoing evolution of brand equity programs and creative platforms

  • Support operational plan development to drive brand goals that is inclusive of a consumer marketing plan that resonate with the brand’s Adult Tobacco Consumers (ATCs)

  • Deliver the brand performance - Grow the consumer base, drive revenue, win share and improve profit

  • Lead and encourage team members to achieve the brand objectives.

  • Collaborate with a broad, cross-functional team: Digital Marketing and Activation, Finance, Revenue Growth Management, Trade Marketing, Operations, R&D, Legal, & External Relations to execute the plan and achieve brand objectives/KPIs

  • Ensure that corporate strategy and regulatory guidelines are handled and met across all marketing initiatives

  • Bring the brand to life across the various marketing and distribution channels

  • Lead, drive, improve and measure performance of new product launches

  • Serve as a brand steward across the cross functional teams

  • Establish clear brand standards and ensure execution against these brand standards

  • Gain support for new insights, strategy shifts and lead change throughout the organization where/when appropriate Discover, evaluate and develop organic and inorganic opportunities to reach our category ambition


  • Bachelor’s Degree required

  • 5 + years relevant marketing experience

  • Shown expertise in marketing management fundamentals

  • Consistent record of successful, innovative problem solving and leadership that resulted in business improvement

  • Track record of innovation within marketing & communications: a strategic leader who takes initiative and ownership

  • Functional Area expertise and working understanding of the marketing process

  • Confirmed ability to passionately lead and motive a hard-working marketing team to achieve outstanding performance

  • Excellent communication, problem-solving & influencing skills, including personal presentation, emails and building presentation


  • Graduate Degree (MBA) and/ or prior brand marketing experience in CPG category is a plus

  • Understanding of pricing in tobacco or other relevant category

  • Experience in sales/trade/distribution preferred

  • Strong brand and design accumen a plus


At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

  • Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets

  • Great Place to Work Certified

  • Brands sold in over 200 markets, made in 44 factories in 42 countries

  • Newly established Tech Hubs building world-class capabilities for innovation in four strategic locations

  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner

  • Seal Award winner – one of 50 most sustainable companies


Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.

Collaboration, diversity and teamwork underpin everything we do here at Reynolds American.We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!


Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.

  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent

  • Company contributes an additional three percent to 401(k) whether employee participates or not

  • Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)

  • Health Savings Account start-up contribution for employees who elect the high deductible health plan

  • Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year

  • Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents

  • Company paid life insurance of 1x annual base pay ($50,000 minimum)

  • Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)

  • Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance

  • Tuition reimbursement and student loan support

  • Dependent Scholarship Programs

  • Free confidential personal financial counselling service

  • On-site health centers and 24/7 fitness centers at certain company locations

  • A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice

  • Health-care concierge service

  • Volunteer service opportunities

  • Extensive training opportunities

  • Company vehicle for eligible employees

  • Mobile phone allowance for eligible employees

  • Paid Leave:

  • Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)

  • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).

  • Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)

  • Paid Parental Leave + temporary reduced work schedule opportunity

  • Funeral Leave

  • Short-Term Disability Leave

  • Long-Term Disability Leave

  • Jury Duty Leave

  • Military Leave

  • Released Time for Children’s Education

  • Community Outreach Leave

  • Other paid leave benefits, as required by state or local law

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to employing a diverse workforce and valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc.and its affiliated companies is an Equal Opportunity/ Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other characteristic protected by applicable law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at TalentAcquisition@RJRT.com.