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Reynolds American Senior Manager - Customer Planning & Insights in Winston Salem, North Carolina

Senior Manager - Customer Planning & Insights

Reynolds American is evolving at pace - truly like no other organization.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

WE ARE LOOKING FOR A Senior Manager Planning & Insights Strategic Accounts


FUNCTION: Trade Marketing

LOCATION: Winston Salem, NC


Reports to

Director Planning, Insights & Operations

Number of Direct Reports


Core Relationships

Internal –Field Trade, SP&I, RGM, LEX, Brand, Finance, ATM

External – 3rd Party Agencies, Customers

Geographic Scope

U.S. Market

Travel Required



  • Manage weekly, monthly, quarterly & annual customer performance for all categories within a Total Nicotine Strategy

  • Develops promotional strategy within Joint Business Planning process, deploying promotional programs with a dynamic cadence aligned to Reynolds & Customer KPI’s.

  • Manage customer promotional budgets (JBF accrual) and other resource allocations with real-time reporting

  • Develop analyses and present recommendations to drive timely, fit for purpose and actionable business enhancing opportunities

  • Provide insights, analyses, and recommendations within the Joint Business Planning process with key customers and lead the internal evaluation & benchmarking process to ensure program success.

  • Develop and provide business review for management regarding business strategy and brand performance

  • Drive a culture of collaboration, innovation and positive influence on decision making processes

  • Effectively communicate results to clients across the organization to facilitate decision making process


  • Are you seeking a dynamic role with direct impact to company performance?

  • Do you want to be part of a collaborative team that supports one another for improved outcomes?


  • 5+ years in business/commercial analytics and/or related field.

  • Proficiency in MS Excel & Power Point (V-Lookup, etc.)

  • Highly effective oral, written, and listening communication skills delivered in a manner appropriate to the needs of the audience

  • Ability to understand broader business issues and seek resolution

  • Strong collaboration skills and the ability to work with a broad range of disciplines, cross-functionally.

  • Proven excellence in customer management and relationship building

  • Demonstrated potential to lead, coach, and develop self/others

  • Strong ability to organize, prioritize and manage multiple projects simultaneously


  • Previous experience in a marketing focused role and/or Account Management

  • Retail sales experience


At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

  • Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets

  • Great Place to Work Certified

  • Brands sold in over 200 markets, made in 44 factories in 42 countries

  • Newly established Tech Hubs building world-class capabilities for innovation in four strategic locations

  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner

  • Seal Award winner – one of 50 most sustainable companies


Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.

Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!


Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.

  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent

  • Company contributes an additional three percent to 401(k) whether employee participates or not

  • Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)

  • Health Savings Account start-up contribution for employees who elect the high deductible health plan

  • Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year

  • Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents

  • Company paid life insurance of 1x annual base pay ($50,000 minimum)

  • Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)

  • Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance

  • Tuition reimbursement and student loan support

  • Dependent Scholarship Programs

  • Free confidential personal financial counselling service

  • On-site health centers and 24/7 fitness centers at certain company locations

  • A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice

  • Health-care concierge service

  • Volunteer service opportunities

  • Extensive training opportunities

  • Company vehicle for eligible employees

  • Mobile phone allowance for eligible employees

  • Paid Leave:

  • Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)

  • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).

  • Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)

  • Paid Parental Leave + temporary reduced work schedule opportunity

  • Funeral Leave

  • Short-Term Disability Leave

  • Long-Term Disability Leave

  • Jury Duty Leave

  • Military Leave

  • Released Time for Children’s Education

  • Community Outreach Leave

  • Other paid leave benefits, as required by state or local law

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to employing a diverse workforce and valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc.and its affiliated companies is an Equal Opportunity/ Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other characteristic protected by applicable law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at TalentAcquisition@RJRT.com.