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Reynolds American Senior Manager FMC Portfolio in Winston Salem, North Carolina

Senior Manager FMC Portfolio

Reynolds American is evolving at a pace like no other organization.

To achieve the ambition we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be the change!

WE ARE LOOKING FOR A Senior Manager FMC Portfolio


FUNCTION: Marketing – Brands

LOCATION: Winston-Salem, NC


Reports to

Director FMC Portfolio

Number of Direct Reports


Core Relationships

Internal - Trade Marketing and Activation, Finance, Revenue Growth Management, Operations, R&D, Legal, & External Relations

External – Third Party Agencies

Geographic Scope

Local (DRBU)

Travel Required

25 – 50%


  • Proactive planning, analysis and tracking of brand performance for FMC portfolio against the plans, company target and highlighting areas of intervention/ opportunities

  • Working with the SPI team to generate deep diagnostics of our brand’s health by holistically integrating consumer, commercial and competitive indicators

  • Working closely with Brand Activation and Planning & Deployment teams to ensure the overall portfolio plans are well aligned

  • Translating the brand diagnostics & actionable insights to derive brand growth plans by collaborating and incorporating the below:

  • Campaign development and brand positioning

  • FMC key focus areas- establishing key priorities across geographies and channels

  • Sustainable value growth- collaborating with the RGM team to establish AWAP brands’ pricing strategy and sweet spot in pricing across states, key cities, and channels

  • Trade team- work closely with the field team to understand nuances in geographies, pricing, channels, competitive threats etc and ultimately establishing a fit-for-purpose & tailored portfolio approach

  • Consumer experience and journey- Working closely with connection planners & P&D team to ensure high impact retail presence and D2C strategy

  • Understanding the IBPM process and key reporting/ forecasting needs of our brands to ensure timely reporting, with clear articulation of our brand performance and plans

  • Work with Director FMC Portfolio to support executive team in build business presentations for local and global senior stakeholders


  • Bachelor’s Degree required

  • 5 + years relevant corporate marketing experience

  • Proven expertise in marketing management fundamentals

  • Demonstrated track record of successful, innovative problem solving and leadership that resulted in market share gains and/or business improvement

  • Track record of innovation within marketing & communications: a strategic leader who takes initiative and ownership

  • Functional Area expertise and working understanding of the marketing process

  • Deep understanding of pricing in tobacco or other relevant category

  • Good understanding of Trade process and other departments in Marketing at RAI

  • Strong analytical thinker and ability to articulate strategy

  • Strong project management skills, communication, with the ability to manage multiple stakeholders, and have a strong time management skill to work under tight deadlines.

  • Driven to challenge status quo, ability to see things from multiple/new perspectives

  • Ability to deal with complex business problems with a solution-oriented mindset

  • Passion to learn, eager to develop new skills

  • Drive to operate in a fast-paced environment with stretch deliverables


  • Experience working with regulated products and/or tobacco marketing regulations is preferred

  • Graduate Degree (MBA) and/ or prior brand marketing experience in CPG category is a plus

  • Deep understanding of pricing in tobacco or other relevant category


At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

  • Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets

  • Great Place to Work Certified

  • Brands sold in over 200 markets, made in 44 factories in 42 countries

  • Newly established Tech Hubs building world-class capabilities for innovation in four strategic locations

  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner

  • Seal Award winner – one of 50 most sustainable companies


Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.

Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!


Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.

  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent

  • Company contributes an additional three percent to 401(k) whether employee participates or not

  • Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)

  • Health Savings Account start-up contribution for employees who elect the high deductible health plan

  • Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year

  • Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents

  • Company paid life insurance of 1x annual base pay ($50,000 minimum)

  • Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)

  • Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance

  • Tuition reimbursement and student loan support

  • Dependent Scholarship Programs

  • Free confidential personal financial counselling service

  • On-site health centers and 24/7 fitness centers at certain company locations

  • A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice

  • Health-care concierge service

  • Volunteer service opportunities

  • Extensive training opportunities

  • Company vehicle for eligible employees

  • Mobile phone allowance for eligible employees

  • Paid Leave:

  • Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)

  • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).

  • Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)

  • Paid Parental Leave + temporary reduced work schedule opportunity

  • Funeral Leave

  • Short-Term Disability Leave

  • Long-Term Disability Leave

  • Jury Duty Leave

  • Military Leave

  • Released Time for Children’s Education

  • Community Outreach Leave

  • Other paid leave benefits, as required by state or local law

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to employing a diverse workforce and valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc.and its affiliated companies is an Equal Opportunity/ Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other characteristic protected by applicable law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at TalentAcquisition@RJRT.com.