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Reynolds American Senior Manager Insight Integration in Winston Salem, North Carolina

Senior Manager Insight Integration

Reynolds American is evolving at a pace like no other organization.

To achieve the ambition we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be the change!

WE ARE LOOKING FOR A Trade I Execution, Insight & Reporting


FUNCTION: Trade Marketing Development

LOCATION: Winston-Salem, NC


Reports to

Director Insights Integration

Number of Direct Reports


Core Relationships

Internal –Growth Management Team, Trade marketing, Brand Team, SPI, Finance, LEX

Travel Required

Up to 10%


  • Liaison between Headquarters and field operations team, including Area Vice presidents to streamline reporting, measuring and delivery of core critical metrics.

  • Coach and upskill TMD members and your field liaison teams to drive alignment with critical metrics, how to interpret and read data and derive action plans associated with under or over performance

  • Handle the oversite and development of Trade Marketing Reporting portal to drive greater integration and updates to the platform to ensure full alignment with core important metrics and measurements including, but not limited too: Trade Coverage, Pricing Execution, NPI distribution, Field insights, State Forecasting etc.

  • Proactively support the management of key achievements, timelines, and resultses of key decision forums that involve multiple workstreams across multiple brands and functions..

  • Drive the delivery of project-based achievements through the scheduling of standing meetings, recording minutes and deriving next actionable steps with the internal team.

  • Coordinate and drive high quality deliverables with team members for Key Forums. Compile and coordinate team monthly results of all key forums for TMD and Trade marketing for presentation in conjunction with your core team counterparts.

  • Ensure alignment of materials with Leadership before key decision forums

  • Coordinate deliverable materials in central, controlled environment with record keeping on results – when, how, who, what

  • Proactively identifying solutions, pivot opportunities and areas of acceleration to meet project deadlines and results including tracking of critical metrics and follow up items from previous leadership forums

  • Prioritize and develop pathway for Field leadership review and Field Trade case management


  • Does Data-driven insights and decision making excite you?

  • Do you enjoy working in a culture of collaboration, innovation, and positive influence on the decision-making process?

  • Do you enjoy coordinating workstreams?


  • Background in Project Management, Commercial Finance, Insights, Analytics, or Trade Marketing

  • Understanding and experience with practical application of project management principles

  • Ability to manage multiple workstreams across multiple collaborators

  • Detail oriented and strong problem solving and analytical skills- excel, dashboard building (micro strategy, tableau or powerBI etc) & PowerPoint skills

  • A foundational understanding of roles of the channels, consumer behavior & insights

  • Undergraduate degree or equivalent experience, MBA as plus


At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

  • Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets

  • Great Place to Work Certified

  • Brands sold in over 200 markets, made in 44 factories in 42 countries

  • Newly established Tech Hubs building world-class capabilities for innovation in four strategic locations

  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner

  • Seal Award winner – one of 50 most sustainable companies


Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.

Collaboration, diversity and teamwork underpin everything we do here at Reynolds American.We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!


Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.

  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent

  • Company contributes an additional three percent to 401(k) whether employee participates or not

  • Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)

  • Health Savings Account start-up contribution for employees who elect the high deductible health plan

  • Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year

  • Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents

  • Company paid life insurance of 1x annual base pay ($50,000 minimum)

  • Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)

  • Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance

  • Tuition reimbursement and student loan support

  • Dependent Scholarship Programs

  • Free confidential personal financial counselling service

  • On-site health centers and 24/7 fitness centers at certain company locations

  • A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice

  • Health-care concierge service

  • Volunteer service opportunities

  • Extensive training opportunities

  • Company vehicle for eligible employees

  • Mobile phone allowance for eligible employees

  • Paid Leave:

  • Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)

  • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).

  • Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)

  • Paid Parental Leave + temporary reduced work schedule opportunity

  • Funeral Leave

  • Short-Term Disability Leave

  • Long-Term Disability Leave

  • Jury Duty Leave

  • Military Leave

  • Released Time for Children’s Education

  • Community Outreach Leave

  • Other paid leave benefits, as required by state or local law

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to employing a diverse workforce and valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc.and its affiliated companies is an Equal Opportunity/ Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other characteristic protected by applicable law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at TalentAcquisition@RJRT.com.