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Reynolds American Senior Manager Platform Development - Vapor Category in Winston Salem, North Carolina

Senior Manager Platform Development - Vapor Category

Reynolds American is evolving at a pace like no other organization.

To achieve the ambition we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be the change!

WE ARE LOOKING FOR A Senior Manager Platform Development – Vapor Category


FUNCTION: Marketing – Category Management

LOCATION: Winston-Salem, NC


Reports to

Senior Director – Vapor Pipeline/Portfolio Expansion

Number of Direct Reports


Core Relationships

Internal -LEX, S&RA, Brand Teams, Product Development

External - Creative Agencies, Research Vendors

Geographic Scope

Regional – US Market

Travel Required

Up to 10%


  • Lead the flawless execution of approved next generation product and packaging initiatives internally with cross-functional teams and assigned business resources

  • Work closely with legal and regulatory teams to deliver all required elements needed to support FDA product submissions by established deadlines

  • Collaborate with Global Platform Development Team on new product in coordination with relevant brand teams, R&D, and others involved in the next generation product process

  • Collaborate with Global Platform Development Team on internal and external briefings with cross-functional teams (including global centers of excellence) and external agencies in the development of next generation product initiatives

  • Lead key internal stakeholders (including R&D, finance, operations, etc.) to collaborate and develop next generation product business cases

  • Effectively articulate and gain support for new thinking and strategy shifts, and lead change throughout the organization when appropriate

  • Ensure that corporate strategy and regulatory guidelines are embedded in all marketing initiatives

  • Collaborate with Global Platform Development Team, Consumer Insights, and R&D teams to leverage consumer insights, consumer segmentation studies, and competitive landscape to identify how to best position next generation product ideas and market sizing to lead new category growth


  • 5+ years working in related fields such as Brand Marketing, Innovation, R&D, or New Product Development

  • Demonstrated track record of successful, innovative problem solving and leadership that resulted in market share gains and/or business improvement

  • Proven ability to build strong relationships and lead and motivate a cross-functional team to achieve superior performance

  • Proven ability to analyze data to synthesize information into business storytelling to influence the sell-in of strategic initiatives and/or projects

  • Highly effective communication skills, with demonstrated ability to articulate strategic thinking and influence stakeholder understanding and buy in

  • Ability to evaluate the consumer journey and experience across multiple channels and touchpoints

  • Exceptional business acumen, with the ability to understand commercial, operational, and financial priorities of the business and align initiatives and resources to the areas of greatest impact

  • Bachelor’s Degree Required – marketing or innovation/new product development specialization is a plus


  • Cross-functional experience with a keen understanding of critical business drivers and considerations

  • Experience working and executing New Product Development processes such as Stage & Gate, 4D and consumer research is a strong plus

  • Graduate Degree (MBA) and/or prior brand marketing experience a plus

  • Experience / Exposure to CPG category is a plus

  • Experience working in a regulated industry


At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

  • Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets

  • Great Place to Work Certified

  • Brands sold in over 200 markets, made in 44 factories in 42 countries

  • Newly established Tech Hubs building world-class capabilities for innovation in four strategic locations

  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner

  • Seal Award winner – one of 50 most sustainable companies


Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.

Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!


Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.

  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent

  • Company contributes an additional three percent to 401(k) whether employee participates or not

  • Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)

  • Health Savings Account start-up contribution for employees who elect the high deductible health plan

  • Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year

  • Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents

  • Company paid life insurance of 1x annual base pay ($50,000 minimum)

  • Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)

  • Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance

  • Tuition reimbursement and student loan support

  • Dependent Scholarship Programs

  • Free confidential personal financial counselling service

  • On-site health centers and 24/7 fitness centers at certain company locations

  • A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice

  • Health-care concierge service

  • Volunteer service opportunities

  • Extensive training opportunities

  • Company vehicle for eligible employees

  • Mobile phone allowance for eligible employees

  • Paid Leave:

  • Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)

  • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).

  • Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)

  • Paid Parental Leave + temporary reduced work schedule opportunity

  • Funeral Leave

  • Short-Term Disability Leave

  • Long-Term Disability Leave

  • Jury Duty Leave

  • Military Leave

  • Released Time for Children’s Education

  • Community Outreach Leave

  • Other paid leave benefits, as required by state or local law

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to employing a diverse workforce and valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc.and its affiliated companies is an Equal Opportunity/ Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other characteristic protected by applicable law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at TalentAcquisition@RJRT.com.