Reynolds American Inc. (RAI) Senior Manager SPI Consumer Insights in Winston Salem, North Carolina
Senior Manager SPI Consumer Insights
Reynolds American is evolving at pace - truly like no other organization.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
WE ARE LOOKING FOR A Senior Manager SPI Consumer Insights
SENIORITY LEVEL: Mid-Senior Level
LOCATION: Winston Salem, NC USA
ROLE POSITIONING AND OBJECTIVES
This role is part ofMarketing - SP&I (New categories).
The Sr. Manager SP&I – Consumer Insights provides thought leadership and analytical support related to Consumer-based data assets across key stakeholders within SP&I, Consumer Marketing, Trade Marketing, Revenue Growth Management and Activation organizations.
Responsible for driving deep understanding of consumer trends, attitudes, needs states and behaviors to drive volume and profit growth. Provides significant value by applying a comprehensive understanding of the nicotine industry, business drivers and integration of a ‘consumer-led’ focus to support corporate objectives.
Participates in departmental and cross-functional teams and is sought out by others for mentorship and inspiration.
Consistently and appropriately challenges existing paradigms and drives for continuous improvement across the organization. Must maintain strong credibility and consistently demonstrate effective leadership, influencing and presentation skills.
Reports to: Director - Consumer Understanding – SP&I
Reporting Level: No Direct Reports
Geographic Scope: Local
WHAT YOU WILL BE ACCOUNTABLE FOR
Plans, directs, conducts analyses and provides business-oriented insights
Identifies and evolves planning to integrate consumer-focused insights more broadly with key stakeholders within the organization
Defines key topics for deep dive analyses to support corporate objects, such as…
Vapor – Disposables/Open System Deep dive
Consumer Category/Brand Migration – why/when
Regional/Strategic Cities Tracking and Immersions (consumer lens)
Brand Initiative Tracking & New Package/Limited Edition Pack Consumer Impacts
Aligns internal and vendor resources – both syndicated (Kantar, IRI, etc.) and ad hoc (tracker, online communities, SML) to develop concise, impactful analyses on designated topics
Develops and implements analyses and reporting activities to drive timely, fit for purpose and actionable business results
Establishes forum for on-going immersion of MLT and key stakeholders with consumer centric recommendations to guide corporate objective attainment
Identifies new sources or ways to optimize consumer data sources
faster/more agile ad hoc
easier integration via platforms and/or on-site vendor support
Drive a culture of collaboration, innovation and positive influence on decision making process
Effectively communicate results to clients across the organization to facilitate decision making process
QUALIFYING QUESTIONS FOR APPLICANTS
Have you designed, implemented, and analyzed consumer-based primary research studies?
Have you conducted multi-category segmentation studies? What role did you have in these studies?
What experience have you had with package semiotics testing or new launch/brand initiatives tracking?
What is your experience with qualitative approaches?
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
5+ years in business/commercial analytics and/or related field. CPG experience preferred.
Ability to understand broader business issues and seek resolution
Ability to manage, leverage and analyze data sources, interpret meaningful trends and draw conclusions to deliver actionable business recommendations.
Ability to identify business opportunities in Sales and Marketing performance factors to influence execution.
Ability to manage and deliver to client needs
Strong collaboration skills, with ability to work with a broad range of disciplines and cross-functionally
Strong verbal/written communication, data visualization and presentations skills
Qualitative & Quantitative Consumer Survey methodologies and analytics including Segmentation, Package Testing, Concept Evaluation, etc.
Bachelor of Science required, Master’s Degree in Business or related field preferred
Tableau/Infotools Harmoni/Power BI
Statistical Software (SPSS/SAS/R)
Survey programming (Qualtrics)
Competitive annual salary
Targeted Annual Bonus
We offer very competitive compensation and benefit plans, including:
401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
Comprehensive health- and welfare-benefits package
Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service
Company-paid sick and personal days, funeral leave and jury duty leave; Also Parental leave/Reduced Work Schedule
Confidential personal financial counselling service
On-site health clinics and fitness centers
A matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
Health-care advocacy service
Volunteer service opportunities
Federal credit union membership through Allegacy Federal Credit Union
Extensive training opportunities
Our organization offers a level of challenge, responsibility and creativity for motivated employees that welcome opportunities for growth. We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to improve the company's potential for optimally achieving its business objectives!
Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at firstname.lastname@example.org .
About our organization:
Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Modoral Brands Inc.; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; Reynolds Brands, Inc.; Vuse Stores LLC; Kentucky BioProcessing, Inc.; RAI Services Company and Reynolds Marketing Services Company. This position is with Reynolds Marketing Services Company. Job Number: 39364
WE ARE REYNOLDS AMERICAN — A member of the BRITISH AMERICAN TOBACCO GROUP
At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.
• Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets
• Reynolds American certified as Great Place to Work
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women’s Day Best Practice winner
• Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.
Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
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