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Reynolds American Senior Mgr - Commercial Finance in Winston Salem, North Carolina

Senior Mgr - Commercial Finance

Reynolds American is evolving at pace - truly like no other organization.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

WE ARE LOOKING FOR A Senior Manager Commercial Finance – Brand Business Partner


FUNCTION: FINANCE – Commercial Finance (Traditional Categories)

LOCATION: Winston-Salem, NC

This role will play a key part in Marketing Investment strategy development and execution, ensuring the accuracy of financial forecasts and reporting, business cases and post implementation reviews, overseeing a strong internal control environment, and championing the company ethos. This position serves as a liaison between Finance, Consumer Marketing, and Senior Leadership. The ideal candidate will be a self-starter that business partners across the commercial teams can count on to provide value-added financial support in driving long term brand success, sustainable revenue and margin growth.


Reports to

Senior Commercial Finance Director – Resource Allocation (Traditional Categories)

Number of Direct Reports


Core Relationships

Internal – Business partner with commercial finance & supply finance,

External – Business partner across RGM, Consumer Marketing, Trade Marketing, and Marketing Insights

Geographic Scope


Travel Required



  • Partner with stakeholders and provide strategic and financial guidance to cross functional business partners

  • Provide stakeholders with meaningful analytics and insights regarding Traditional Category’s marketing investments

  • Provide support to the Traditional Category’s brand team for Quarterly and Annual Plans through business cases and financial modelling

  • Building financial models and P&Ls for business cases

  • Consolidation and understanding of financial results

  • Identify business levers and recommendations that drive profitability

  • Develop business/operational metrics to provide key guidance to the organization

  • Provide leadership and coordination to drive continuous department improvement

  • Communicate assumptions and sensitivities that may drive variability to leadership

  • Work closely with other departments to develop and implement strategic plans

  • Present and communicate to Leadership the forecasts, performance, and potential risks/opportunities of financial performance

  • Collaborate with business partners, and influence commercial decisions

  • Ensure a strong internal control environment exists surrounding Resource Allocation processes

  • Drive continuous improvement in processes and efficiency within the Commercial Finance team

  • Coach, mentor and develop individual contributors on the team

  • Driving ad-hoc projects as required


  • Do you have experience in a business partnering Finance role supporting commercial or Financial Planning and Analysis functions?

  • Do you have experience in resource allocation strategy?


  • Bachelor’s Degree in accounting, Finance, Business Administration, or related area.

  • 5-8+ years of experience in Accounting, Financial Analysis, or relevant area.

  • Experience in a business partnering Finance role supporting commercial or Financial Planning and Analysis functions

  • Experience in resource allocation strategy

  • Strong business acumen. Understanding market dynamics and demand patterns to help drive business decisions.

  • Excellent analytical skills and the ability to articulate financial strategy, results, and forecasts.

  • Ability to effectively work in a fast-pace and ambiguous environment.

  • Strong oral and written communication, negotiation, and problem-solving skills to influence and secure cross-functional support

  • Ability to challenge the status quo as necessary.


At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.

  • Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets

  • Great Place to Work Certified

  • Brands sold in over 200 markets, made in 44 factories in 42 countries

  • Newly established Tech Hubs building world-class capabilities for innovation in four strategic locations

  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner

  • Seal Award winner – one of 50 most sustainable companies


Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.

Collaboration, diversity and teamwork underpin everything we do here at Reynolds American.We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!


Benefit Information

The following is a general summary of the competitive compensation and benefit plans we offer:

  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.

  • Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent

  • Company contributes an additional three percent to 401(k) whether employee participates or not

  • Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)

  • Health Savings Account start-up contribution for employees who elect the high deductible health plan

  • Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year

  • Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents

  • Company paid life insurance of 1x annual base pay ($50,000 minimum)

  • Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)

  • Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance

  • Tuition reimbursement and student loan support

  • Dependent Scholarship Programs

  • Free confidential personal financial counselling service

  • On-site health centers and 24/7 fitness centers at certain company locations

  • A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice

  • Health-care concierge service

  • Volunteer service opportunities

  • Extensive training opportunities

  • Company vehicle for eligible employees

  • Mobile phone allowance for eligible employees

  • Paid Leave:

  • Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)

  • Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).

  • Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)

  • Paid Parental Leave + temporary reduced work schedule opportunity

  • Funeral Leave

  • Short-Term Disability Leave

  • Long-Term Disability Leave

  • Jury Duty Leave

  • Military Leave

  • Released Time for Children’s Education

  • Community Outreach Leave

  • Other paid leave benefits, as required by state or local law

Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to employing a diverse workforce and valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!

Reynolds American Inc.and its affiliated companies is an Equal Opportunity/ Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other characteristic protected by applicable law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at TalentAcquisition@RJRT.com.