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Reynolds American Inc. (RAI) Sr Director Strategy & Planning - Data Science in Winston Salem, North Carolina

Sr Director Strategy & Planning - Data Science

Date:Sep 20, 2019

Location:Winston Salem, NC, US


Reynolds American Incorporated is positively transforming the tobacco industry. We’re a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century.

When other companies talk about growth, they only talk about size. At Reynolds American, we focus on the growth of our people. We take pride in each other’s growth and well-being throughout our careers. We invest in your career and total well-being because we know our companies succeed when our people thrive.


Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Niconovum USA, Inc.; Niconovum AB; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; and Reynolds Brands, Inc.. This position is withRJ Reynolds Tobacco Co.

Here, you’ll have the opportunity to work on iconic brands and revolutionary products by collaborating with visionary, principled and passionate people every day.

Senior Director – Data Science

We are seeking a talented, driven and highly motivated individual to join our Strategy, Planning, and Insights team as aSenior Director of Data Science. In this critical role, you’ll work across our portfolio of iconic brands, next-generation nicotine products on advanced analytics projects, bringing strong data analysis and strategic thinking as the principal point person supporting the Commercial and Revenue Growth Management (RGM) teams. You will use your comprehensive analytical skills to guide these teams in the utilization of quality, data-driven insights, helping to deliver our strategic goals. This is the perfect opportunity for the successful candidate to become a part of an innovative and energetic team that develops analysis tools which will help us transform our business and the tobacco industry.

As theSenior Director of Data Science, you’ll lead the team in the development of new insights, advanced modeling techniques, and data science capabilities. You will help establish actionable KPIs and success metrics and ensures that there is timely and accurate delivery of reports and insights. And, in this strategic role, theSenior Director of Data Scienceleverages data science tools and techniques in analyzing large data-sets that enables the team to develop custom models and algorithms to uncover insights, trends, and patterns in the data that will help us make better decisions.

The ideal candidate will have extensive experience in managing teams and working cross-functionally to leverage commercial, RGM, and consumer analytical opportunities through quantitative approaches, machine learning methods, as well as experience using advanced statistical methods and data mining techniques. Success in the role will require outstanding quantitative and technical skills plus strong multi-level collaboration and business acumen with the ability to excel at end-to-end analysis.

This position will report to the SVP Strategy & Planning and will have 3 direct reports.

Principal Duties and Responsibilities:

  • Responsible for the design, resourcing, implementation and execution of the company’s newly-established data science team

  • Oversee development of a wide array of analytical approaches and modeling, leveraging technological resources inclusive of regression engines, artificial intelligence and scenario planning modules

  • Develop performance management metrics for the data science team, ensuring appropriate tracking and reporting to the broader organization

  • Own the development and continuous improvement of sophisticated RGM pricing, promotion, assortment, and trade tools that will provide a competitive advantage

  • Proactively develop and implement new analytic projects in response to ongoing business needs

  • Lead the management of data from a range of sources to develop an in-depth understanding of our business, identify areas of opportunity, and lead the execution of projects to improve commercial outcomes

  • Lead and collaborate cross-functionally with internal and external teams creating a high-functioning and healthy data ecosystem and build data tools (predictive models, automated reports, ad hoc analyses, etc.) that provide actionable insights

  • Provide and apply quality assurance best practices for data mining and analysis

  • Provide internal and external stakeholders with data-driven narratives about commercial opportunities and patterns to drive strategic decision making

  • Serve as in-house subject matter data expert and trusted advisor to the RGM, Business Intelligence, and IT teams

  • Take the initiative and stays up to date with the latest data science trends, techniques, and best practices, determining how to incorporate the most suitable practices

Minimum Qualifications:

  • Bachelor's Degree, preferably in related discipline (e.g., statistics, mathematics, computer science, economics)

  • 8+ years of analytics and modeling experience, preferably related to RGM, retail scan data and pricing/promotion management, FMCG industry experience a plus

  • Demonstrated and successful experience leading a data science team through the implementation of new data science models, tools, and techniques that lead to improvement of business performance due to a continued culture of informed decision-making.

  • Strong oral and written communication, negotiation, and problem-solving skills to influence and secure cross-functional support

  • Curious and passionate about the power of data and analytics to drive meaningful results

  • Successful experiences leading and developing others

Other Requirements:

  • Ability to travel domestically and internationally


Compensation/Targeted Bonus

  • Competitive Annual Salary

  • Targeted Annual Bonus

  • Relocation assistance available for those who qualify.

Benefit Summary

Our company offers very competitive benefit plans, including:

  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent

  • Comprehensive health- and welfare-benefits package

  • Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service

  • Company-paid sick and personal days, funeral leave and jury duty leave

  • Confidential personal financial counseling service

  • On-site health clinics and fitness centers

  • A matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice

  • Health-care advocacy service

  • Volunteer service opportunities

  • Federal credit union membership through Allegacy Federal Credit Union

  • Extensive training opportunities

Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Our organization offers a level of challenge, responsibility and creativity for motivated employees that stands apart from the crowd.

We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to maximize the company's potential for successfully achieving its business objectives.

Onlyapplicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly.

Email: TalentAcquisition@RJRT.com

Nearest Major Market:Winston-Salem

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