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Reynolds American Inc. (RAI) Sr. Manager - Marketing eCommerce in Winston Salem, North Carolina

Sr. Manager - Marketing eCommerce

Date: Jul 23, 2020

Location: Winston Salem, NC, US

Company: British American Tobacco

Job Number: 25369

Reynolds American Incorporated is positively transforming the tobacco industry. We’re a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century.

When other companies talk about growth, they only talk about size. At Reynolds American, we focus on the growth of our people. We take pride in each other’s growth and well-being throughout our careers. We invest in your career and total well-being because we know our companies succeed when our people thrive.


Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Niconovum USA, Inc.; Niconovum AB; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; and Reynolds Brands, Inc.. This position is with R.J. Reynolds Tobacco Company (2004) .

Here, you’ll have the opportunity to work on iconic brands and revolutionary products by collaborating with visionary, principled and passionate people every day.

Senior Manager E-Commerce Marketing

Reynolds is looking for an experienced e-Commerce marketer to lead the e-Commerce marketing strategy for new customer growth and retention. This individual will help oversee the strategy, execution and consumer marketing programs across e-Commerce and ensure that we meet our growth goals.

This individual will have experience in implementing best practices driven towards acquiring and retaining consumers online. Success in this role will come through understanding what differentiates our experiences from a competitor while developing strategies based on marketing trends and customer feedback to acquire and retain customers. This person should be well organized and flexible with a high degree of accountability, and is able to plan, prioritize and organize in a fast-pace, rapidly changing environment.

Responsibilities Include

  • Formulate and manage channel marketing programs, including Go-To-Market playbook, product launch support, sustained or always-on programs and event marketing.

  • Define, plan and coordinate the execution of integrated marketing campaigns that drive awareness, engagement, and pipeline.

  • Developing and executing marketing strategies that increase the efficiency of marketing funnel.

  • Works with finance to gain approval for promotional tactics and discounting.

  • Responsible for executing marketing efforts to gain new customers and subscriber acquisition.

  • Partners with brand team to plan and develop marketing outreach campaigns that drive consumers online through print and digital channels.

  • Develops strategy of identifying high-value customers to target acquisition opportunities that will fuel growth.

  • Works to develop and implement content calendar to increase consumer engagement.

  • Responsible for creating campaign briefs so that cross functional channels can execute on key objectives, also maintains thee-commerce acquisition marketing calendar.

  • Helps to strategize and manage day-to-day digital marketing activities; ensuring channel alignment (social media, website management, paid social, etc).

  • Partners with analytics team to determine Promotional Effectiveness and makes optimization recommendations.

  • Works with peers to develop and manage lead generation campaigns throughout the year.

  • Manages and communicates promotional strategy.

  • Collaborate with Cross-functional teams to drive a 360 plan while representing appropriate channel partners’ views in order to effectively manage priorities.

Ideal Candidates For This Position Will Have

  • Experience in marketing at a consumer, high-growth company with experience in digital marketing.

  • Experience working with internal and external partners to develop and scale B2C campaigns.

  • Ability to think and act strategically, while also rolling up your sleeves to be hands-on as needed.

  • Ability to analyze and interpret data and distill it to solve problems and give actionable recommendations.

  • Experience working with Magento page builder a plus

  • Expertise in Adobe Analytics a plus.

Job Skills And Requirements

  • BA/BS in related field.

  • 4+ year(s) of experience in roles involving customer acquisition.

  • Experience working cross collaboratively with Brand Marketing, Merchandising and Digital teams to optimize and enhance customer experiences - proven track record.

  • Experience managing digital agencies.

  • Analytical, data driven in decision making.

Physical Requirements

  • Must be able to remain in a stationary position 75% of the time.

  • The person in this position needs to occasionally move about inside the office to access file cabinets, office machinery, etc.

  • Constantly operates a computer and other office productivity machinery.

  • The person in this position frequently communicates with other employees/customers. Must be able to exchange accurate information in these situations.

Compensation/Targeted Bonus

  • Competitive Annual Salary

  • Targeted Annual Bonus

  • Relocation assistance available for those who qualify.

Benefit Summary

Our company offers very competitive benefit plans, including:

  • 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent

  • Comprehensive health- and welfare-benefits package

  • Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service

  • Company-paid sick and personal days, funeral leave and jury duty leave

  • Confidential personal financial counseling service

  • On-site health clinics and fitness centers

  • A matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice

  • Health-care advocacy service

  • Volunteer service opportunities

  • Federal credit union membership through Allegacy Federal Credit Union

  • Extensive training opportunities

Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Our organization offers a level of challenge, responsibility and creativity for motivated employees that stands apart from the crowd.

We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to maximize the company's potential for successfully achieving its business objectives.

Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at TalentAcquisition@RJRT.com.

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Nearest Major Market: Salem

Nearest Secondary Market: Winston

Job Segment: Merchandising, Manager, Marketing Manager, Pre-Sales, Marketing, Retail, Management, Sales