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Reynolds American Inc. (RAI) Sr Manager, Travel Retail Activation in Winston Salem, North Carolina

Sr Manager, Travel Retail Activation

Date:Dec 3, 2019

Location:Winston Salem, NC, US


Reynolds American Incorporated is positively transforming the tobacco industry. We’re a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century.

When other companies talk about growth, they only talk about size. At Reynolds American, we focus on the growth of our people. We take pride in each other’s growth and well-being throughout our careers. We invest in your career and total well-being because we know our companies succeed when our people thrive.

Sr. Manager, Travel Retail Activation

Job Summary

Senior Manager, Travel Retail Activation will lead our travel retail channel activation strategy for RJ Reynold’s portfolio of next generation products. The Senior Manager Travel Retail will play an instrumental role in driving new to world channel strategies to accelerate next generation product awareness and growth. This position will be responsible for executing all aspects of travel retail activation focusing on new distribution, brand presence, pricing, customer education and executing brand activation strategies. The senior manager is expected to demonstrate strategic creative thinking and be able to thrive in the ambiguity of innovation while inspiring internal and external stakeholders to deliver established commercialization goals with a results-oriented approach.

Job Responsibilities

  • Works with internal and external partners to align strategic direction of RJRT travel retail concept to include RJRT Legal and External Affairs (LEX), Finance, Brand Marketing and the Retail Activation teams.

  • Collaborates with New Channel Development (NCD) strategy team on presence and marketing programs to develop travel retail execution plans.

  • Works with internal and external stakeholders and regulatory agencies to gain approved access to airport locations.

  • Develops retail coverage model plan to prioritize investment for merchandising and point of sale presence options in travel retail, including airports, cruise ships, casinos, hotels and other potential consumer travel touchpoints.

  • Sells and executes Merchandising, Presence and Promotional programs in Duty Paid universe.

  • Analyzes Duty Paid customer processes to identify program participation, promotion, presence and consumer engagement opportunities, in collaboration with RJRT internal teams.

  • Engages store employees for brand proposition education. Communicates and plans consumer integrated brand activity and program execution by store employees.

  • Coordinates planned agency driven brand ambassador activity responsible for retail consumer activation and engagement programs.

  • Creates internal working model and process to support travel retail programs (supply chain, program execution). Manages existing supply chain and program management through RJRT Trade Marketing Development, to include Customer Service support.

  • Works with internal and external partners to establish consumer data research for decision support on preferred owned retail locations in airports. Works with owned retail turnkey construction companies related to project timelines, budget and completion of retail buildouts ready for store opening.

  • Works closely with LEX related to external contracts necessary for transactions, including real estate contracts, construction contracts and lease negotiations. This includes the process of executing LOI and signing retail leases for store footprint concepts including kiosk, store in store, vending etc.

  • Steers end-to-end owned store commercialization process ownership and management (direct and influenced). Leads owned brand integrated activity plan for assigned categories. Follows processes that ensure brand presence is seamlessly integrated and aligned with relevant internal teams.

  • Leads regular updates with Director Owned Retail Activation to ensure strategic alignment with the national activation team.

  • Serves as key travel retail execution expert providing regular project updates and information related to strategic opportunities, roadblocks and recommendations to strengthen travel retail performance strategy.

  • Works with Duty Free stakeholders to develop key insights for travel channel.

  • Aligns NCD presence strategies and programs with Duty Free sales team for execution; serves as liaison with Duty Free sales team.

External Basic Qualifications

  • 5+ years experience with a combination of project management (for example: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives) and retail store merchandising including placement and promotion.

  • Experience collaborating with internal resources and external stakeholders to develop strategies that meet department goals within budget and timelines.

  • Experience developing and delivering presentations to various audience levels within an organization.

  • Knowledge of logistics and the effect on store inventory, shelf life, and the results these areas have on Company profitability.

  • Intermediate level skill in Microsoft Excel (for example: using SUM function, setting borders, setting column width, inserting charts, using text wrap, sorting, setting headers and footers and/or print scaling).

  • Basic skill level in Microsoft PowerPoint (for example: inserting, rearranging, hiding and deleting slides, navigating between slides, increasing list level, adding, centering and editing text, changing views, inserting a table or a note, moving objects, printing outline view and/or running a slide show).

  • Basic level skill in Microsoft Word (for example: opening a document, cutting, pasting and aligning text, selecting font type and size, changing margins and column width, sorting, inserting bullets, pictures and dates, using find and replace, undo, spell check, track changes, review pane and/or print functions).

  • At least 2 years of experience planning, developing, and managing departmental expenses and budgets.

  • At least 2 years of experience working with cross functional teams.

  • Willing and able to travel up to 50% of the time for business purposes (within state and out of state, including by airplane).


  • Bachelor’s Degree required – marketing or Retail Management a plus

  • Graduate Degree (MBA) and/or prior marketing experience a plus


  • Competitive annual salary

  • Targeted Annual Bonus

  • Relocation assistance available for those who qualify


We offer very competitive compensation and benefit plans, including:

  • Generous annual bonus program for all employees

  • Company Vehicle Provided

  • Cell Phone Allowance

  • Daily-valued 401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation. Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent

  • Comprehensive health and welfare benefits package

  • Eleven paid company holidays annually, plus a generous paid vacation plan based on length of service

  • Company-paid sick and personal days, funeral leave and jury duty leave

  • Education initiative plans

  • Extensive training and opportunities for professional and career development


Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Niconovum USA, Inc.; Niconovum AB; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; and Reynolds Brands, Inc..

Here, you’ll have the opportunity to work on iconic brands and revolutionary products by collaborating with visionary, principled and passionate people every day.

Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

We require all new hires to be 21 or older.

Our organization offers a level of challenge, responsibility and creativity for motivated employees that stands apart from the crowd.

We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to maximize the company's potential for successfully achieving its business objectives.

Onlyapplicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly.

Email: TalentAcquisition@RJRT.com

Nearest Major Market:Winston-Salem

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